Meet Our Design Team


Hi, I am Emma and am the face behind Sweet Williams.  I am based in Neath, South Wales.  I started my little business back in November 2011 when I realised I could turn my hobby into something more.  This time last year I hadn't used a sewing machine before so I have really surprised myself.  I was bored on maternity leave when baby was sleeping (there's only so much cleaning you can do) and I have always loved cross stitch so my hubby bought me a Cath Kidston Stitch book.  It all started from there.  
My favourite type of craft is sewing using both fabric and felt.  I love both equally as you can do endless things with felt and it's easy to sew with but there are so many gorgeous fabrics around which I love to use, especially to make cushions, tote bags and bunting amongst other things.  I seem to be really into hand embroidery at the moment too and am addicted to collecting buttons and ribbon. I also make greetings cards, usually personalised for the customers needs but I do prefer to sew.

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When I am not sewing madly I am either at the day job - (I am a part time Legal Assistant for a local law firm), being a mum to James (4) and William (1), looking after the house and spending time with hubby, fabric and button shopping or reading books (we own hundreds which live in floor to ceiling book cases)!!  I am constantly busy and on the go and I tend to be a night owl.  I'm definitely not a morning person.  

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I love reading blogs and I write my own (albeit somewhat neglected at times) -  http://sweet-williams.blogspot.co.uk/

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"Hi!
I’m Rachael and I blog here – www.sewrayme.co.uk
I taught myself to sew almost 2 years ago and literally haven’t stopped since! I really love designing and making things, my emphasis is usually on pretty and girly and useful items, however, with a 2 year old son I often find ‘boy’ designs creeping into my work!
Most of my sewing is done on my sewing machine, I love small, quick projects because usually I don’t have big chunks of time, I’m a nap-time crafter! Recently I’ve taught myself to crochet, learned some embroidery and have re-discovered a love for cross stitch. Before sewing I also spent a lot of time card-making and scrapbooking. My other hobbies (when I have time) include cooking/baking and growing vegetables in our garden. 
I’m delighted to be a part of The Sewing Boutique’s design team and can’t wait to see what will be in the mystery package each month!"

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"Hi I’m Lane from Willowlane Designs. I am an English girl living in South Wales not too far away from the bridge so I can get my fill of English soil from time to time lol!  I currently do not have a “proper” job as the male members in my family like to call it.  I am a level 2 TA and hope to one day get to work in a school, just got to wait for my youngest to go to school full time. I have been making all sorts of things for quite some time but really got into it to pay for a headstone for my three little boys who were born sleeping over the last 14 years. Last year they got their stone but I was more then hooked to just stop making so I carried on.
 
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I love fabric and have a huge hoard, lots of it i can’t bring myself to use, I take it out of the box, give it a smooth and fold it back up to put away until the next time.  I am half self taught and half you-tube video taught for technique.  I get my ideas from all over the place. I love to hand stitch and enjoy a challenge like this Captain Jack Hawkins Cushion I did last year. I also taught myself to make this little dolly from start to finish.
 
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I am also the typical tradesperson in that i make lots for others and all the things i want to make for my house are still in the to do book. I also sing in a ladies harmony group called Mello’D’ which i love.
 
I was so pleased to be picked to be park of the team as one, I love all things fabric and two, it will challenge me to stretch my creative mind."
  
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"Hi, my name is Elli and I run Heartstitch, which is based in Plymouth, Devon, but I am originally from Dorset.  I started Heartstitch as something to do when taking a break from training to be a teacher - and I've not looked back since! I love to create cute things using felt, fabric, pens and a little imagination!
My favourite type of craft is sewing - preferably hand sewing, but if the machine is working I don't mind using that too! Most of my work is all hand sewn, which takes a little longer - but I think it's worth it! When I get a little spare time (rarely!) I do like to tackle an embroidery - you won't see any bouquets of flowers - I'm more likely to be stitching unicorns!
 
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My second love has to be illustration - which I am trying my best to spend more time on.  I'll give anything a try though!  My favourite medium is paper - I can draw anything on it! But I do love fabric - you can make so many things with it and there's so much variety! 
 
When I'm not crafting (not often!) I like to 'hang out' with the other half and our two little kitty shaped furballs. I'm a sucker for bad telly and video games!"

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